YouTube’s advertising on children’s content continues…

YouTube’s advertising practices on kids’ channels could have resulted in companies tracking children across the web, a report finds.
24 August 2023
Image by CyberBeat

YouTube's advertising practices on kids' channels may have allowed companies to track children's online activity, according to a report by Adalytics. 

This raises concerns about YouTube's advertising strategies for children's content. In 2019, Google, the owner of YouTube, agreed to pay a record fine of $170 million for illegally collecting personal information from children and using it to target them with ads. 

Recently, an analysis by The Times discovered that ads on some children's channels led viewers to brand websites that placed trackers from companies like Amazon, Facebook, Google, and Microsoft on users' browsers. 

Child privacy experts are worried that Google's interconnected ecosystem, which includes the popular internet browser, video platform, and large digital ad business, enables tech giants, advertisers, and data brokers to track children online. 

The setup has been described as a "conveyor belt" that collects children's data, as stated by Jeff Chester, the executive director of the Center for Digital Democracy.

- CyberBeat


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