Macquarie Bank is set to introduce over 30 AI-powered products and services by the end of the year, in order to ease the cognitive burden on customers managing their finances. 

Speaking at the Google Cloud Next 25 conference, Chief Digital Officer Luis Uguina outlined the bank's strategic migration to Google Cloud in 2020, which now supports 97% of its operations and secures all customer data. 

Uguina sees AI's potential not just in operational efficiency and cost savings but as a driver for revenue and increased customer satisfaction. By transforming raw data into actionable insights, Macquarie seeks to simplify customer interactions with financial systems, making them less time-consuming and more intuitive. 

AI innovations like automatic bill payments are part of this shift towards a more hands-off, "autopilot" approach. 

This initiative to maximise operational efficiency and enhance revenue prospects while creating seamless user experiences highlights an industry-wide trend. 

Sectors like finance, utilities, and insurance are increasingly adopting AI to provide more user-friendly and intuitive services, marking this as the "last frontier" in customer service enhancement.

- CyberBeat