Guardian accuses Microsoft of reputation damage with AI-generated poll

The poll was taken down after readers expressed anger.
09 November 2023
Image by CyberBeat

The Guardian accuses Microsoft of harming their reputation by publishing an AI-generated poll regarding a woman's cause of death alongside one of their articles. 

The poll, created by an AI program, asked readers to speculate on the reason behind the woman's death. It has since been taken down due to angry reactions from readers. 

The CEO of the Guardian Media Group, Anna Bateson, expressed her concerns to Microsoft's president, Brad Smith, stating that this use of AI was inappropriate and caused reputational damage. Bateson also emphasised the importance of a strong copyright framework. 

Microsoft has a license to publish the Guardian's journalism, but Bateson asked for assurances that experimental AI technology would not be used without approval and that users would be informed when AI tools are used alongside trusted news brands. 

Microsoft has deactivated their generated polls and is looking into the inappropriate content.

- CyberBeat


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